![]() Here’s why mapping the customer journey is so important for every business, no matter how big or small. Why is customer journey mapping important?Įver wondered what makes a customer buy a specific product from a certain company? The answer often lies in the journey the customer takes above all else. ![]() Miro has a user persona template that can help you represent your target audience and better understand how to satisfy their needs with your product. But of course, you’ll need to define those personas first. You’ll likely need multiple customer journey maps to accurately depict the many personas of your target audience. If you include too many personas on one customer journey map, you risk your diagram becoming too generic, and you may overlook new opportunities. By taking one specific customer persona, such as a small business owner or a single mother, the journey map can be detailed and specific - providing you with data and information about how to target specific customers. From seeing your brand on social media to going into the store to buy the product - the customer journey will document the entire story.Ĭustomer journey maps are especially useful when they chart the experience of a single persona. ![]() This diagram takes you through the exact steps that lead to a customer choosing your specific product and buying it from your business.Ĭreating a customer journey map will provide you with a visual storyline of how a buyer or a customer persona engages with your business at every touchpoint. A customer journey map (or CJM) is a visual representation of the process your customers go through when interacting with your company.
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